Illuminate what is needed, when it is needed and how it is needed.

Raising awareness of the issue of light pollution has always faced several challenges. Many people are unaware of the problem as the direct effects are less obvious. Industry interests, lack of priority compared to other environmental issues and the complex nature of causes and solutions make communication difficult. Cultural differences and the positive perception of lighting as a symbol of safety also influence awareness. To overcome these hurdles, a clear, accessible and, above all, sustainable communication strategy is needed that emphasizes the urgency of the issue and points to sustainable solutions.